Career Opportunities: Marketing Manager, Loyalty and Retention (Bell Aliant) (60590)
Req ID 60590 - Posted 11/05/2014 - Posting Location (1) - Job Province / State (3) - Job City (3) - Marketing - Bell Corporate
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
Marketing Manager, Loyalty and Retention (Bell Aliant)
As a key member of the Residential Marketing Team, the Marketing Manager Loyalty and Retention is responsible for ownership of wireline product portfolios and analytic insights and programs to manage and reduce churn.
The candidate will be responsible for churn assessment of existing market types, customer life cycle stages, product mix, etc and report specific insights to drive continued churn improvement. The individual has strong financial and analytic skills and thrives in a dynamic team environment. Knowledge of customer segmentation and direct marketing strategies and tactics would be ideal. He/she also has a keen eye for quality and detail, is confident working independently and is comfortable with ambiguity, new challenges and hard deadlines. He/she is a results oriented individual that can translate data into execution. This individual has strong analytical and problem solving skills which, when combined with a high degree of customer focus, allow the achievement of superior results. Reporting to the Team Lead Retention and Loyalty; the successful applicant will be responsible for conducting in depth analysis of the market, customer and competitive activity to improve churn performance.
Responsibilities:
* Weekly and monthly churn analysis, with a focus on churned customer profiles and segments.
* Develop and executing programs or tactics to address evolving churn drivers.
* Requesting and understanding ad hoc analytical analysis on churned customers
* Responsible for understanding voluntary risk models, demanding proactive insights to assist in developing targeted strategies/programs.
* Provide reporting on key portfolio metrics to senior leadership team including VP and SVP
* Regularly report insights and findings on key churn drivers to leadership and marketing teams to assist in sound business decisions
* Identify potential gaps impacting churn to Product/Market Management teams and work to bridge those gaps.
* A high level of collaboration with Product Management, Marketing Communications, Marketing Implementation and Insights teams in conjunction with external stakeholders to deliver retention marketing programs and performance.
* Input to budget and YEE (Year End Expected) creation.
Skill/Experience/ Requirements:
* Strategic planning skills and the ability to think in strategic context.
* Strong analytical skills including financial and statistical acumen
* Financial & Business Case acumen - knowledge and experience of break-even analysis, budgets and financial forecasting and the ability to interpret financial information and understand implications.
* Ability to effectively communicate and present complex ideas in simplified terms.
* Fundamental marketing knowledge - sound understanding of the principles of marketing.
* Advanced knowledge and use of PC software and spreadsheets (MS Excel is a must)
* Strong verbal and written communication skills.
* Ability to establish and maintain effective working relationships.
* Strong organizational skills.
* Strong time management skills.
* Ability to work within a team environment.
* Ability to work with minimal supervision.
* Previous product or market management experience.
Education/Certificates Required:
* Undergraduate degree, preferably in Business, or equivalent with marketing experience. A Masters degree would be considered an asset.
BCE:WKP #Feature
Additional Information:
Position Type: Management
Position Level: 9
Job Location: Canada : New Brunswick : Saint John
Canada : Newfoundland : St. John's
Canada : Nova Scotia : Halifax (Flexible)
Application Deadline: 11/19/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, New Brunswick, Saint John
Req ID 60590 - Posted 11/05/2014 - Posting Location (1) - Job Province / State (3) - Job City (3) - Marketing - Bell Corporate
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
Marketing Manager, Loyalty and Retention (Bell Aliant)
As a key member of the Residential Marketing Team, the Marketing Manager Loyalty and Retention is responsible for ownership of wireline product portfolios and analytic insights and programs to manage and reduce churn.
The candidate will be responsible for churn assessment of existing market types, customer life cycle stages, product mix, etc and report specific insights to drive continued churn improvement. The individual has strong financial and analytic skills and thrives in a dynamic team environment. Knowledge of customer segmentation and direct marketing strategies and tactics would be ideal. He/she also has a keen eye for quality and detail, is confident working independently and is comfortable with ambiguity, new challenges and hard deadlines. He/she is a results oriented individual that can translate data into execution. This individual has strong analytical and problem solving skills which, when combined with a high degree of customer focus, allow the achievement of superior results. Reporting to the Team Lead Retention and Loyalty; the successful applicant will be responsible for conducting in depth analysis of the market, customer and competitive activity to improve churn performance.
Responsibilities:
* Weekly and monthly churn analysis, with a focus on churned customer profiles and segments.
* Develop and executing programs or tactics to address evolving churn drivers.
* Requesting and understanding ad hoc analytical analysis on churned customers
* Responsible for understanding voluntary risk models, demanding proactive insights to assist in developing targeted strategies/programs.
* Provide reporting on key portfolio metrics to senior leadership team including VP and SVP
* Regularly report insights and findings on key churn drivers to leadership and marketing teams to assist in sound business decisions
* Identify potential gaps impacting churn to Product/Market Management teams and work to bridge those gaps.
* A high level of collaboration with Product Management, Marketing Communications, Marketing Implementation and Insights teams in conjunction with external stakeholders to deliver retention marketing programs and performance.
* Input to budget and YEE (Year End Expected) creation.
Skill/Experience/ Requirements:
* Strategic planning skills and the ability to think in strategic context.
* Strong analytical skills including financial and statistical acumen
* Financial & Business Case acumen - knowledge and experience of break-even analysis, budgets and financial forecasting and the ability to interpret financial information and understand implications.
* Ability to effectively communicate and present complex ideas in simplified terms.
* Fundamental marketing knowledge - sound understanding of the principles of marketing.
* Advanced knowledge and use of PC software and spreadsheets (MS Excel is a must)
* Strong verbal and written communication skills.
* Ability to establish and maintain effective working relationships.
* Strong organizational skills.
* Strong time management skills.
* Ability to work within a team environment.
* Ability to work with minimal supervision.
* Previous product or market management experience.
Education/Certificates Required:
* Undergraduate degree, preferably in Business, or equivalent with marketing experience. A Masters degree would be considered an asset.
BCE:WKP #Feature
Additional Information:
Position Type: Management
Position Level: 9
Job Location: Canada : New Brunswick : Saint John
Canada : Newfoundland : St. John's
Canada : Nova Scotia : Halifax (Flexible)
Application Deadline: 11/19/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, New Brunswick, Saint John