Career Opportunities: Specialist, Direct Marketing Campaigns (61709)
Req ID 61709 - Posted 11/27/2014 - Posting Location (1) - Job Province / State (1) - Job City (1) - Marketing - Bell Corporate
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
The wireless campaign & execution team is seeking a dynamic, innovative and strategic marketing specialist to define, develop and execute targeted direct marketing campaigns to drive acquisition and revenue growth.
The ideal candidate has a passion for wireless, with direct and channel marketing experience. They need to be capable of interpreting results and data to generate insight, formulate campaigns and deliver results. They are strategic and analytical with the ability to think outside the box and drive new, unique approaches.
Key Responsibilities:
* Define, develop, and execute targeted campaigns focusing on Share plans, Tablets and Mobile Internet
* Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers
* Work cross-functionally with market insight teams, product, pricing, marketing communications, channel and IT to develop and execute campaigns end to end
* Identify and define targeting strategies enabling new opportunities to drive wireless acquisition
* Work hand in hand with product and pricing teams to create attractive, relevant and cost effective offers
* Develop and create clear and concise marketing briefs and work with marketing communication/brand to create market ready content
* Define measures of success and acquisition/sales targets by channel and product and track results accordingly, altering approach as needed
* Create compelling and strategic marketing presentations to drive buy in and alignment across business units and stakeholders
* Actively contribute to the overall marketing planning cycle
* Effective communication, issue management, and status reporting
Required Competencies:
* Bachelors degree in business
* Direct/target marketing experience preferred
* Strong analytical skills in order to be able to interpret data and generate insight and action
* Experience and understanding of the marketing planning lifecycle such as product, pricing and marketing communications
* Telecom experience considered an asset
* Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
* Excellent interpersonal skills (verbal and written)
* Highly creative with the ability to think outside the box when developing concepts, approach and offers
* Experienced in developing strategies and influencing stakeholders
Additional Information:
Position Type: Management
Position Level: CP2
Job Location: Canada : Ontario : Toronto
Application Deadline: 12/11/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
BCE:WKP #Feature
BCE:WKP #Feature *LI-VL
Created: Canada, Ontario, Toronto
Req ID 61709 - Posted 11/27/2014 - Posting Location (1) - Job Province / State (1) - Job City (1) - Marketing - Bell Corporate
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
The wireless campaign & execution team is seeking a dynamic, innovative and strategic marketing specialist to define, develop and execute targeted direct marketing campaigns to drive acquisition and revenue growth.
The ideal candidate has a passion for wireless, with direct and channel marketing experience. They need to be capable of interpreting results and data to generate insight, formulate campaigns and deliver results. They are strategic and analytical with the ability to think outside the box and drive new, unique approaches.
Key Responsibilities:
* Define, develop, and execute targeted campaigns focusing on Share plans, Tablets and Mobile Internet
* Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers
* Work cross-functionally with market insight teams, product, pricing, marketing communications, channel and IT to develop and execute campaigns end to end
* Identify and define targeting strategies enabling new opportunities to drive wireless acquisition
* Work hand in hand with product and pricing teams to create attractive, relevant and cost effective offers
* Develop and create clear and concise marketing briefs and work with marketing communication/brand to create market ready content
* Define measures of success and acquisition/sales targets by channel and product and track results accordingly, altering approach as needed
* Create compelling and strategic marketing presentations to drive buy in and alignment across business units and stakeholders
* Actively contribute to the overall marketing planning cycle
* Effective communication, issue management, and status reporting
Required Competencies:
* Bachelors degree in business
* Direct/target marketing experience preferred
* Strong analytical skills in order to be able to interpret data and generate insight and action
* Experience and understanding of the marketing planning lifecycle such as product, pricing and marketing communications
* Telecom experience considered an asset
* Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
* Excellent interpersonal skills (verbal and written)
* Highly creative with the ability to think outside the box when developing concepts, approach and offers
* Experienced in developing strategies and influencing stakeholders
Additional Information:
Position Type: Management
Position Level: CP2
Job Location: Canada : Ontario : Toronto
Application Deadline: 12/11/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
BCE:WKP #Feature
BCE:WKP #Feature *LI-VL
Created: Canada, Ontario, Toronto