Career Opportunities: Specialist, Content Development and Execution (59991)
Req ID 59991 - Posted 11/26/2014 - Posting Location (1) - Job Province / State (1) - Job City (1) - Marketing - Bell Corporate
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
The wireless Business Campaign & Execution team is seeking a creative and experienced content marketing manager responsible for the planning and development of marketing content to support Bell Mobility’s acquisition and growth within the business segment. He/she has demonstrated success in a B2B content marketing development role with a solid understanding of both traditional and digital marketing.
Reporting to the Senior Manager, Business Marketing Campaigns, this role will develop content that will engage and educate customers to make better informed decisions for their wireless business needs. The position will create content tailored to specific business segments and verticals as well as content to support various sales channels. The work environment is energetic and dynamic and requires someone who is comfortable operating at a fast pace, is detail oriented and drives results.
Key Responsibilities:
* Develop annual content marketing strategy, quarterly plans and editorial calendar
* Manage day-to-day development and deployment of compelling short and long form content for each stage of the sales and customer lifecycle -- including sales collateral, case studies, customer presentations, white papers, eBooks, infographics, newsletters, resource guides, FAQs, sell sheets, solution guides, web and email copy, etc.
* Develop content that supports integrated marketing automation campaigns, online marketing objectives to drive demand generation, brand awareness and thought leadership
* Support content development for customer events, trade shows and webinars
* Manage online sales tool development
* Monitor, measure and analyze the effectiveness of all content marketing initiatives
Qualifications:
* 3-5+ years of management experience in a content development role (B2B, wireless, telco or technology an asset)
* A strong writer, editor and story teller. Ability to research materials, interview subject matter experts, find ideas and filter information to create compelling content
* Proficiency with content management systems, basic HTML, digital experience, SEO research experience, and willingness to learn and work with new technologies and tools
* Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines
* Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
We'd like to review your writing as part of your application. Submission of work samples and/or a portfolio is a requirement to be considered for the role
University education; Marketing or Business degree an asset
Additional Information:
Position Type: Management
Position Level: CP2
Job Location: Canada : Ontario : Mississauga
Application Deadline: 12/10/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
BCE:WKP #Feature
BCE:WKP #Feature *LI-VL
Created: Canada, Ontario, Mississauga
Req ID 59991 - Posted 11/26/2014 - Posting Location (1) - Job Province / State (1) - Job City (1) - Marketing - Bell Corporate
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
The wireless Business Campaign & Execution team is seeking a creative and experienced content marketing manager responsible for the planning and development of marketing content to support Bell Mobility’s acquisition and growth within the business segment. He/she has demonstrated success in a B2B content marketing development role with a solid understanding of both traditional and digital marketing.
Reporting to the Senior Manager, Business Marketing Campaigns, this role will develop content that will engage and educate customers to make better informed decisions for their wireless business needs. The position will create content tailored to specific business segments and verticals as well as content to support various sales channels. The work environment is energetic and dynamic and requires someone who is comfortable operating at a fast pace, is detail oriented and drives results.
Key Responsibilities:
* Develop annual content marketing strategy, quarterly plans and editorial calendar
* Manage day-to-day development and deployment of compelling short and long form content for each stage of the sales and customer lifecycle -- including sales collateral, case studies, customer presentations, white papers, eBooks, infographics, newsletters, resource guides, FAQs, sell sheets, solution guides, web and email copy, etc.
* Develop content that supports integrated marketing automation campaigns, online marketing objectives to drive demand generation, brand awareness and thought leadership
* Support content development for customer events, trade shows and webinars
* Manage online sales tool development
* Monitor, measure and analyze the effectiveness of all content marketing initiatives
Qualifications:
* 3-5+ years of management experience in a content development role (B2B, wireless, telco or technology an asset)
* A strong writer, editor and story teller. Ability to research materials, interview subject matter experts, find ideas and filter information to create compelling content
* Proficiency with content management systems, basic HTML, digital experience, SEO research experience, and willingness to learn and work with new technologies and tools
* Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines
* Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
We'd like to review your writing as part of your application. Submission of work samples and/or a portfolio is a requirement to be considered for the role
University education; Marketing or Business degree an asset
Additional Information:
Position Type: Management
Position Level: CP2
Job Location: Canada : Ontario : Mississauga
Application Deadline: 12/10/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
BCE:WKP #Feature
BCE:WKP #Feature *LI-VL
Created: Canada, Ontario, Mississauga