Req Id: 66201
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
Description:
The wireless Business Marketing team is seeking an innovative M2M & Business Solutions Marketing manager responsible for the planning, development and execution of marketing programs, communications and content to support Bell Mobility’s acquisition and growth within the Machine to Machine solution portfolio. The ideal candidate is an experienced B2B marketer capable of interpreting results and data to generate insight, formulating concepts and programs to deliver results while also possessing strong communication skills.
Reporting directly to the Director Business Marketing the role will work closely with all business sales channels, resellers, marketing communications and product teams to drive M2M solution growth and target objectives. The work environment is energetic and dynamic and requires someone who is comfortable operating at a fast pace, is detail oriented and drives results.
Key Responsibilities
- Responsible for execution of the M2M marketing business plan within specific vertical industry markets and business segments
- Prime development of quarterly lead generation and nurture programs that drive awareness and create demand for M2M
- Lead the execution of go to market communications for M2M including message development, value proposition, customer facing materials, event support, social media, PR and analyst communications in conjunction with cross functional primes
- Develop marketing assets to support the reseller partner program
- Create best in class support tools and content for the field and partners
- Lead industry marketing efforts and develop strategic vertical specific programs including quarterly campaign tactics, lead generation, event plans
- Support channel readiness marketing requirements for the M2M portfolio to enhance the customer experience
- Work with the product take to market team to ensure successful execution of solution launches
- Monitor competitive trends to uncover new opportunities/risks to maintain and advance Bell Mobility’s market position
Qualifications:
- Experience in developing and executing Marketing strategies for complex solutions in a B2B environment across different channels
- Ability to deliver best in class marketing communications that drive awareness and generate demand for Bell M2M solutions
- Proficient understanding of the Machine to Machine market and Industry marketing
- Experience in developing and implementing Marketing Communications strategies in a B2B environment
- Experience with solutions marketing, channel or partner marketing
- 5+ years of marketing management experience (B2B, wireless solutions, technology)
- Self-motivated individual who thrives working in a dynamic, fast-paced environment with the ability to drive, develop and execute initiatives across cross-functional groups
- Detail, and results oriented with ability to multi-task
- Excellent verbal, written and presentation skills
- Ability to travel as needed
- University education; Marketing or Business degree an asset
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Mississauga
Application Deadline: 02/18/2015
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Mississauga
BCE:WKP #Feature
BCE:WKP #Feature *LI-VL