Req Id: 76175
Bell is a truly Canadian company with a 135 year track record of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
An integral part of our customer service focus, includes contact centres across Canada supporting all of our Bell Mobility and Bell Residential Services customers. Our Customer Operations team is responsible for strategy, design and delivery of core call centre tools and processes, including queue strategy, routing, and call monitoring tools.
The Role:
Reporting directly to the Manager, Outbound Loyalty Strategy and Execution – the Specialist is accountable to develop & execute marketing programs including outbound strategy & campaign execution for Bell Mobility and Virgin that deliver a positive churn benefit & ROI (Return on Investment). The Specialist will look to understand churn trends, drivers & triggers as well as monthly campaign results in order to develop & improve upon existing outbound strategies.
Key Responsibilities:
- Deliver top quality marketing campaigns that support churn reduction
- Create summary post mortems & present results to peers and management
- Conduct regular analysis on campaign results
- Drive improvement in on-going campaigns while effectively managing quality / accuracy
- Deliver short and long term forecasting on expected campaign results including high risk client contacts & saved client results
- Partner with various teams including Pricing, Channel, Database team, etc to improve campaign success rate, and ensure client targeting/list formation is continuously improved
- Launch new campaign projects from end to end: conception to execution
- Work with cross-functional teams to ensure successful and timely campaign launches
- Strong analytic capabilities using a variety of data sources (background in Tableau, SAS, Excel, etc is helpful/opportunity to learn these tools exist)
- Leadership and team-player skills; the ability to inspire cross-functional teams to achieve campaign success
- Ability to be strategic and think outside of the box
- Work independently on projects
- Building executive presentations
Critical Qualifications:
- Bachelor Degree; in Marketing or Commerce preferred
- 3-5 years in Marketing or Planning related field
- Highly Motivated; able to proactively seek out innovative approaches to business challenges
- Excellent communication skills, both written and verbal (ability to effectively communicate and present to people at all levels)
- Highly organized, detail-oriented and the ability to manage multiple projects simultaneously
- Strong analytical and intuitive skills – ability to reason logically, recognize assumptions, and ability to assess (quantify) impacts to the organization
- Strong background in data and complex analytics with proven ability to manage large complex data projects
- Comfortable creating and managing large models for both analysis and forecasting
- Flexible and able to comfortably operate in an ever-evolving & changing environment
- Mobility Telecom experience would be an asset
- Advanced skills in Excel and Powerpoint; experience in SAS would be an asset
- MS office
- Visio (preferred but not required)
- SAS Enterprise Guide (preferred but not required)
BCE:WKP #Feature*LI-VL
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Mississauga
Application Deadline: 12/18/2013
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Mississauga