Req Id: 83350
Bell is a truly Canadian company with over 135 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Residential Services team is in the business of enabling customers to connect with people, information and entertainment by delivering integrated products and service experience for consumers while enhancing our competitiveness in the marketplace. The team provides customers with Bell Home phone, local and long distance services, Bell Internet, Bell Satellite TV and amazing new technologies such as Bell Fibe TV.
Are you a high performer with a passion for driving results?
Are you excited by the opportunity to manage across all 4P’s and drive growth through great marketing ideas?
Do you thrive in a fast paced environment?
If you said yes to all of the above and are looking for a role to accelerate your career, then read on.
The Marketing Operations team is seeking a strategic, innovative, and experienced Director to lead the Base Marketing team. This leader will manage the subscription and transactional based upsell for all of BRS, working closely with product, channel, programming and marketing communications partners. They will lead a team of 30 marketing professionals as they develop the end to end base marketing strategy and execute on campaigns and marketing programs to deliver revenue growth.
Responsibilities:
- Develop and implement strategic marketing plans to increase average revenue per customer
- Manage the end to end 4P marketing strategy for TV & Internet upsell (Cravetv, premium movies, premium sports, programming, usage, speed, Tech Expert, hardware)
- Manage external relationships with Partners (e.g. Astral, Corus, NHL, NFL) to develop marketing offers/programs to increase specific property penetration
- Lead take to market plan for new product introductions
- Revenue management and behavioral forecasting for BRS product lines
- Weekly review of portfolio results with the BRS executive team
- Quarterly marketing plan development and presentation to the executive team
- Direct management of 5 Sr. Managers
Critical Competencies:
- University degree in Business / MBA with Marketing focus.
- 10+ years in Telecommunications industry, with strong knowledge of marketing, and TV business.
- Developed targeted marketing programs, working with cross functional partners (Database team, Finance, Marcomm, and Channel) to identify and reach optimum segments for upsell
- Strong partnership skills, able to work with both internal and external partners to create marketing offers/programs.
- Proven ability to drive results with sense of urgency.
- Strategic thinking and a talent for finding creative solutions to problems
- Highly pro-active, and flexible with the ability to adapt to a complex and quickly changing environment.
- Experienced in coaching and directing teams
- Excellent presentation skills and demonstrated ability to synthesize complicated information
- Advanced skills in MS Office
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Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Toronto
Application Deadline: 06/30/2015
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Mississauga