Req Id: 88131
Bell is a truly Canadian company with over 135 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Residential Services team is in the business of enabling customers to connect with people, information and entertainment by delivering integrated products and service experience for consumers while enhancing our competitiveness in the marketplace. The team provides customers with Bell Home phone, local and long distance services, Bell Internet, Bell Satellite TV and amazing new technologies such as Bell Fibe TV.
Specialist, Loyalty and Retention
As a key member of the Residential Marketing Team, the Specialist - Loyalty and Retention is responsible for ownership of wire-line product portfolios and analytic insights and programs to manage and reduce churn.
The team is looking for a dynamic, results-oriented individual who will be responsible for churn assessment of existing market types, customer life cycle stages, product mix, and report specific insights to drive continued churn improvement. If you can translate can translate insights into execution, have a keen eye for quality and detail, is confident working independently and is comfortable with ambiguity, new challenges and hard deadlines, then we want you to join our team.
Key Responsibilities:
- Responsible for conducting in depth analysis of the market, customer and competitive activity to improve churn performance.
- Develop and execute programs, solutions or tactics to address evolving churn drivers.
- Understanding voluntary risk models, demanding proactive insights to assist in developing targeted strategies/programs.
- Provide reporting on key portfolio metrics to senior leadership teams.
- Regular report findings on key churn drivers to leadership and marketing teams to assist in sound business decisions
- Identify potential gaps impacting churn to Product/Market Management teams and work to bridge those gaps.
- Collaborate and work cross functionally to influence change with key stakeholder groups (marketing communications, product management, insight teams and external stakeholders)
Qualifications/Skills/Experience:
- Undergraduate degree, preferably in Business, or equivalent with marketing experience. Master’s degree would be an asset.
- Fundamental marketing knowledge and experience - sound understanding of the principles of marketing with previous product or market management experience
- Strong analytical and strategic planning skills and experience including financial and statistical acumen along with the ability to think in strategic context.
- Financial and Business Case acumen - knowledge and experience of break-even analysis, budgets and financial forecasting and the ability to interpret financial information and understand implications.
- Ability to effectively communicate and present complex ideas in simplified terms- verbal and written.
- Ability to establish and maintain working relationships, working effectively in a team environment with minimum supervision.
- Strong time management and organizational skills.
- Knowledge and use of PC software and spreadsheets (MS Excel is a must)
AL:WKP BCE:CB
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : New Brunswick : Saint John || Canada : Newfoundland : St. John's || Canada : Nova Scotia : Halifax
Application Deadline: 09/14/2015
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, NS, Halifax