Career Opportunities: Mobility Loyalty Marketing Specialist (51091)
Req ID 51091 - Posted 09/25/2014 - Posting Location (1) - Job Province / State (1) - Job City (1) - Marketing - Bell Corporate
Bell is a truly Canadian company with a 134-year track record of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
An integral part of our customer service focus, includes contact centres across Canada supporting all of our Bell Mobility and Bell Residential Services customers. Our Customer Operations team is responsible for strategy, design and delivery of core call centre tools and processes, including queue strategy, routing, and call monitoring tools.
The Loyalty & Retention team is responsible for all interactions with our client base, with the focus being on programs and campaigns to reduce churn and increase revenue while creating loyalty with a positive client experience.
The team is looking for a dynamic, results-oriented person with excellent interpersonal skills to provide best in class campaign development and execution. The candidate will be responsible for base management activities, including meaningful analytics and post mortems for future campaign development and targeting.
Job Duties/Accountabilities
* Plan and execute base campaigns: Uncover and execute on opportunities to retain Mobility clients and encourage usage.
* Liaison between various marketing teams (examples: Campaign, Pricing, Market insight and Database team) for target selection: Using advanced analytical skills, build a systematic approach to targeting the right clients at the right time with the right offer.
* Prepare communication strategies: Prepare marketing briefs, client care positioning, training documents, channel communications, and any offer fulfilment through all identified channels.
* Analyse Communication Vehicles: Uncover communication vehicles and/or communications mix that best yields our desired results – examples: text messaging, direct mailers, outbound calling, etc.
* Partner with Client Care and ISIT: Communicate effectively and efficiently with these teams to implement new campaigns, and develop fast resolution techniques when issues occur.
* Campaign Post Analysis: Prepare analytical and summary reports for senior executives and business units
Qualifications
* 3-5 year management experience in Marketing or related field
* Advanced skills in MS Suite of Applications (Powerpoint, Excel, Word, Access); experience in SAS and SQL would be an asset
* Highly organized and able to manage multiple projects simultaneously
* Excellent communication skills, both written and verbal
* Proven ability to gather/organize data and turn results into insights.
* Knowledge of financial metrics, forecasting and implications
Key skills
* Strong interpersonal skills
* Creative / Strategic / Analytical thinker
* Excellent attention to detail
* Flexible and able to comfortably operate in an ever-evolving & changing environment
* Comfortable with various database applications (GQL, SQL) or have an appetite to learn
Education
* University graduate, preferably with a Business (marketing) focus
* Telecom experience would be an asset
TC:MKT
BCE:WKP #Feature *LI-SG
Additional Information:
Position Type: Management
Position Level: CP2
Job Location: Canada : Ontario : Mississauga
Application Deadline: 10/08/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, Ontario, Mississauga
Req ID 51091 - Posted 09/25/2014 - Posting Location (1) - Job Province / State (1) - Job City (1) - Marketing - Bell Corporate
Bell is a truly Canadian company with a 134-year track record of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
An integral part of our customer service focus, includes contact centres across Canada supporting all of our Bell Mobility and Bell Residential Services customers. Our Customer Operations team is responsible for strategy, design and delivery of core call centre tools and processes, including queue strategy, routing, and call monitoring tools.
The Loyalty & Retention team is responsible for all interactions with our client base, with the focus being on programs and campaigns to reduce churn and increase revenue while creating loyalty with a positive client experience.
The team is looking for a dynamic, results-oriented person with excellent interpersonal skills to provide best in class campaign development and execution. The candidate will be responsible for base management activities, including meaningful analytics and post mortems for future campaign development and targeting.
Job Duties/Accountabilities
* Plan and execute base campaigns: Uncover and execute on opportunities to retain Mobility clients and encourage usage.
* Liaison between various marketing teams (examples: Campaign, Pricing, Market insight and Database team) for target selection: Using advanced analytical skills, build a systematic approach to targeting the right clients at the right time with the right offer.
* Prepare communication strategies: Prepare marketing briefs, client care positioning, training documents, channel communications, and any offer fulfilment through all identified channels.
* Analyse Communication Vehicles: Uncover communication vehicles and/or communications mix that best yields our desired results – examples: text messaging, direct mailers, outbound calling, etc.
* Partner with Client Care and ISIT: Communicate effectively and efficiently with these teams to implement new campaigns, and develop fast resolution techniques when issues occur.
* Campaign Post Analysis: Prepare analytical and summary reports for senior executives and business units
Qualifications
* 3-5 year management experience in Marketing or related field
* Advanced skills in MS Suite of Applications (Powerpoint, Excel, Word, Access); experience in SAS and SQL would be an asset
* Highly organized and able to manage multiple projects simultaneously
* Excellent communication skills, both written and verbal
* Proven ability to gather/organize data and turn results into insights.
* Knowledge of financial metrics, forecasting and implications
Key skills
* Strong interpersonal skills
* Creative / Strategic / Analytical thinker
* Excellent attention to detail
* Flexible and able to comfortably operate in an ever-evolving & changing environment
* Comfortable with various database applications (GQL, SQL) or have an appetite to learn
Education
* University graduate, preferably with a Business (marketing) focus
* Telecom experience would be an asset
TC:MKT
BCE:WKP #Feature *LI-SG
Additional Information:
Position Type: Management
Position Level: CP2
Job Location: Canada : Ontario : Mississauga
Application Deadline: 10/08/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, Ontario, Mississauga