Req Id: 63811
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV — Canada's #1 television network, and the country's most-watched specialty channels. It is a critical component of Bell’s commitment to leverage strategic investments in broadband networks to offer Canadians the best available content on any of the four screens they choose: television, smartphone, tablet and computer.
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Responsibilities:
- Develop and execute a social strategy that raises awareness of channel priorities, builds a loyal and engaged community of brand advocates, increases web traffic and complements other marketing campaigns in an effort to drive broadcast ratings.
- Community management and moderation across all platforms, including live tweeting priority programs. Evening and weekend work as required.
- Monitor audience engagement and brand sentiment. Define key performance indicators and implement measurement and reporting methods to track key metrics related to social, marketing and overall business goals.
- Work with the Digital and Production teams to coordinate and execute contests and explore/identify ways of integrating social media into web and on-air content. Source materials from Creative and Digital teams to fulfill social media activities.
- Liaison with Communications and Publicity teams to coordinate major brand announcements across social media platforms.
- Work closely with the Conventional Marketing team to develop strategic digital / social campaigns for key priorities.
- Identify, prioritize marketing objectives, create & communicate targets/briefs/plans
- Clever, creative writing
- Other duties as assigned.
Qualifications:
- 3-5 years’ experience in social media marketing or advertising.
- Love of pop culture and entertainment.
- Understanding of and appreciation for Social/Internet-culture humour.
- Very strong creative writing skills: must be able to effectively craft social voices, as appropriate both within the social media landscape and within the brand filter.
- Proven experience developing/executing social & digital based marketing initiatives that deliver proven results.
- Experience within the broadcast/media industry an asset.
- A self-starter with excellent communication skills, both verbal and written.
- Knowledge of emerging trends and technologies and ability to communicate this knowledge clearly and concisely as it relates to our social and business goals.
- High proficiency with social platforms including Twitter, Facebook, Tumblr, Google+, YouTube etc.
- Ability to work effectively under deadlines, juggling several assignments - often within high-stress live television and events.
Application Details:
Interested candidates are encouraged to apply online at http://jobs.bce.ca
Only those candidates selected for an interview will be contacted.
BM:WKP
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Additional Information:
Position Type: Management
Position Level: CP2
Job Location (city): Canada : Ontario : Toronto
Application Deadline (MM/DD/YYYY): 12/25/2014
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Toronto