Req Id: 76821
Bell is a truly Canadian company with over 134 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV — Canada's #1 television network, and the country's most-watched specialty channels. It is a critical component of Bell’s commitment to leverage strategic investments in broadband networks to offer Canadians the best available content on any of the four screens they choose: television, smartphone, tablet and computer.
The Manager, Direct Marketing reports to the Asc Director, Identity Products & Direct Marketing at Bell Media and is responsible for digital direct advertising – primarily
email-based – on Bell Media digital platforms. The ideal candidate will be comfortable working as part of a team, but equally responsible to take ownership of the task at
hand.
Duties
• Collaborate with media sales representatives to scope and pitch direct marketing campaigns to clients of all sizes – including large Tier 1s – in sectors such as entertainment, financial, tourism, CPG, technology etc.
• Leverage analysis software – such as Neilsen Clear Decisions, PMB, Omniture, Tableau and Environics PRIZM – to develop, build and help sell consumer audience segments across Bell Media opt-in databases
• Schedule and execute targeted ad campaigns across a range of platforms, including targeted email / SMS advertising, digital engagement contests, editorial newsletters and mobile-app messaging
• Work with account managers and/or directly with clients to secure sign-off on advertising creative
• Manage the execution production process and calendar - working closely with internal, agency & production partners to ensure deadlines are met
• Manage the deployment of editorial and marketing newsletters for brands such as CTV, Much, MTV, TSN, HBO, Discovery, CraveTV etc.
• Provide valuable analysis on reporting deliverables and unveil performance and audience insights relevant to all stakeholders in the business – including recommendations for future improvements
• Track departmental and individual KPIs and provide weekly / quarterly / annual reports
• Ensure high client satisfaction in quality, timing, responsiveness, knowledge of the staff and overall experience
• Proactively discover industry trends and points of differentiation to assist sales teams in driving revenue
• Respond with a sense of urgency to customer and sales rep inquiries
• Be the passionate ambassador and subject matter expert for audience segmentation and targeted advertising in Canada’s most exciting media company
Professional Competencies
• Minimum of 3 years of experience in executing digital direct marketing - targeted email / SMS advertising, digital engagement contests, editorial newsletters and mobile-app messaging
• Analytical mindset with experience in audience segmentation and campaign targeting
• Hands-on experience with one or more Email Service Providers / Marketing Automation tools (Silverpop, Adobe, ExactTarget, Responsys, Marketo, Pardot, Eloqua, etc)
• Expertise in:
o Email deliverability - CASL, blacklisting, spam traps, knowledge of the various email providers
o Mobile app messaging
o Responsive design for email / web
o Digital engagement contests
o Campaign scheduling skills
o Creative management (internal and external designers)
o Working knowledge of MS Office suite of products
• Experience with HTML / CSS / Photoshop / Illustrator is a plus
• Comfortable interfacing with senior leaders and clients when required
Internal employees please apply through this link: https://performancemanager5.successfactors.eu/login?company=Bell
BM:WKP
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location (city): Canada : Ontario : Toronto
Application Deadline (MM/DD/YYYY): 04/27/2015
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Toronto