Req Id: 84933
Bell is a truly Canadian company with a 135 year track record of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
An integral part of our customer service focus, includes contact centres across Canada supporting all of our Bell Mobility and Bell Residential Services customers. Our Customer Operations team is responsible for strategy, design and delivery of core call centre tools and processes, including queue strategy, routing, and call monitoring tools.
Are you a logical thinker?
Does the chance to develop and execute exciting marketing campaigns and customer communications motivate you?
Do you want to work for an organization that is making a positive impact on the Customer experience and overall perception of Bell?
If your answer to these questions is an enthusiastic “yes!” then you may be the person we’re looking for to join our dynamic team on Loyalty & Retention Marketing.
Bell Mobility is looking for an exceptional Specialist to be part of Base Marketing & Communications, working within the Loyalty & Retention team. The Base Marketing & Communications team is focused on ensuring appropriate and effective communications to our existing wireless customer base through programs/campaigns designed to reduce churn and costs, increase revenue and build customer loyalty. The right program with the right message, to the right customers, at the right time.
As the Base Marketing & Communications Specialist, you will be expected to manage a broad range of projects simultaneously to drive an increase in customer loyalty and reduce churn. You will be responsible for many aspects of marketing, from strategic development, research and analysis, to managing the execution of programs through marketing communications. You will also be responsible for supporting other Marketers who look to executing programs and communications to our base, ensuring proper processes are adhered to and the best customer experience is top of mind.
The right candidate must be comfortable with managing relationship in cross functional teams as well as data manipulation in order to provide insightful and relevant analysis to support and develop marketing strategies.
We are looking for energetic, motivated and self starting people who bring with them creative yet analytical thinking, and the ability to adapt rapidly to change.
Key Responsibilities:
- Develop, recommend and implement new marketing strategies to attain and exceed subscriber churn objectives
- Create compelling strategic presentations to drive buy-in and alignment across key campaign stakeholders
- Campaign Execution: work cross-functionally with Product, Pricing, Business Intelligence, Take-to-Market and Marketing Communications teams to bring campaigns to market
- Actively contribute to the subscriber forecasting and planning cycle
- Interface with data teams, operations and product partners to review results and adapt programs to drive improved results
- Monitor, analyze, and report weekly results while monitoring the overall performance of programs
- Perform ad-hoc analysis on existing base to identify opportunities to introduce marketing campaigns to promote loyalty and retention
- Evaluate the effectiveness of base communications and campaigns
Critical Qualifications:
- University degree in Marketing and/or Business Administration
- Strategic thinking and creative problem solving
- Analytical skills, including the ability to quantify and analyze customer data and financial results
- Demonstrated interpersonal skills - the ability to build and foster teams, and deliver against a common objective
- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
- Excellent communication skills, both written and verbal
- Strong sense of autonomy and initiative
- Advanced MS Office skills, particularly MS Excel and MS PowerPoint
- Flexible and able to comfortably operate in an ever-evolving & changing market environment
- Knowledge of Bell Mobility call centre operations
Preferred Qualifications:
- Knowledge of players in the telecommunications competitive landscape
- Previous experience with marketing strategy and communications
- Previous Marketing experience
- Bilingual in French and English
BCE:WKP LI-VL
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Mississauga
Application Deadline: 07/17/2015
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Mississauga